The Traditional marketing funnel to the digital marketing funnel


 

The marketing funnel video in this course in introduced you to a simple and generalized funnel design with four stage.

  • Awareness 
  • Consideration 
  • Conversation 
  • Loyalty


Evolution of the marketing funnel


01.Traditional sales funnel

  1. Awareness 
  2. Interest 
  3. Decision 
  4. Action


1.Awareness = The customer has a general Awareness of your brand product or service.

2.Interest = Your brand , Product or service comes up as a top choice when the customer researches, comparison shops or thinks about option.

3.Decision = The customer choose your brand,product or service over your competitors.

4.Action = The customer purchase your brand , product or service.


02.Combined marketing and sales funnel


  1. Awareness
  2. Interest
  3. Desire
  4. Action
  5. Conversion

1.Awareness = The customer has a general awareness of your brand , product or service.

2.Interest = Your brand, Product or service

3.Desire = The customer has motivation or an incentive to purchase your brand, product or service

4.Action = The Customer purchases your brand, products or service for the first time.

5.Conversion = The costumer mares regular purchases and a customer relationship is establish.


03.Digital marketing funnel


  1. Awareness and management
  2. Consideration
  3. Remarketing
  4. Conversion 
  5. retention


04.E-commerce marketing funnel


  1. Awareness 
  2. Consideration
  3. Differentiation
  4. Purchase
  5. Brand readiness


05.Social media marketing funnel


  1. Awareness
  2. Consideration
  3. Action
  4. Engagement
  5. Advocacy


06.Content marketing funnel


  1. Awareness
  2. Evolution
  3. Conversion






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