Distinct Model within E-Commerce
- - Business to consumer (B2C)
- - Consumer to consumer (C2C)
- - Business to business (B2B)
- - Consumer to Business (C2C)
- - Business to administration (B2A)
- - Consumer to administration (C2C)
Business to consumer
* Experiential marketing - Also know as engagement , encourages consumers to not only purchase a brand or product but to experience it experiential marketing campaign drow out emotional responses from their audiences.
*Social media marketing
* Influencer marketing
Consumer to Consumer
*With Consumer to consumer e-commerce , individuals sell products or services to other individuals.In other word , consumers buy items from each other.
*Boston computer exchange created the first platform for C2C e-commerce in 1982
*The best know early (C2C) e-commerce platform is ebay , Founded in 1995.
Business to Business
*Business to Business (B2B) e-commerce enables business to sell products and services to other business.
*The type of services is know as software - as - a service (SaaS). One example of a saas company is salesforce Founded 1999.
Consumer to Business
*The popularity of small business ownership helped establish another model for E - commerce , C2B with C2B E - commerce consumer sell their products or services to Business.
*For example upwork , Founded in 2015 Connect freelancers to Business that may need their skills and services.
E - Commerce -
The buying and selling of goods or services using the internet.
Digital Marketing -
The practice of reaching consumer online through digital channels with the aim of turning them in to customers.
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