Keywords and meaning

Search engine optimization(SEO)

A set of practices disigned to increase the quantity and quality of traffic to a website

Search Engine Results pages(SERPS)

The pages of results prodused when someone performance a search

SEO basic

  • Keyword research
  • Quality content
  • Website structure

Keyword research

The process of identitying cocommon search terms and phrases consumers use to find products or service online.

Search engine marketing (SEM)

The process of generating traffic to a website through paid ads that appear on search engine results pages.

Ad action

Is how a search engine determines which ads to display and the order they’ re shown ,when someone performance a search.

Cost per click

The amount you pay when someone click on a ppc ad

Type to display ads

  • Image ads
  • Responsive ad
  • Text ads
  • App promotion ads

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