Marketing Topic

 

Measuring Consideration

  • How often customer search for your business online
  • Number of first time visitors
  • Number of page visitors
  • How long visitors spend on a page
  • Email or newsletter signup

Conversion tactics

  • Accurate product description
  • Smooth chcheckout process
  • Clear return policy
  • Product focused ads
  • Clarly organized website

Loyalty tactics

  • Great experience during and after purchase
  • Follow up email
  • Rewards programs
  • Social media engagement

What information should a digital marketer in track in order to mesure conversation?

  • Average order size
  • Cost per conversion
  • Averages number of touch points

Future trends for e-commerce

No one can say for sure which innovations today will be used tomorrow. However , afew e-commerce trends stand out.

  • Specialization of smaller retailers
  • Immersive customer experience
  • Distribution and Delivery innovation

Common business goals

  • Increasing profits
  • Gaining new coustomer
  • Improving customer service
  • Raising productivity
  • Launching new products or service

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