Marketing Topic
Measuring Consideration
- How often customer search for your business online
- Number of first time visitors
- Number of page visitors
- How long visitors spend on a page
- Email or newsletter signup
Conversion tactics
- Accurate product description
- Smooth chcheckout process
- Clear return policy
- Product focused ads
- Clarly organized website
Loyalty tactics
- Great experience during and after purchase
- Follow up email
- Rewards programs
- Social media engagement
What information should a digital marketer in track in order to mesure conversation?
- Average order size
- Cost per conversion
- Averages number of touch points
Future trends for e-commerce
No one can say for sure which innovations today will be used tomorrow. However , afew e-commerce trends stand out.
- Specialization of smaller retailers
- Immersive customer experience
- Distribution and Delivery innovation
Common business goals
- Increasing profits
- Gaining new coustomer
- Improving customer service
- Raising productivity
- Launching new products or service
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