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Search engine optimization(SEO) A set of practices disigned to increase the quantity and quality of traffic to a website Search Engine Results pages(SERPS) The pages of results prodused when someone performance a search SEO basic Keyword research Quality content Website structure Keyword research The process of identitying cocommon search terms and phrases consumers use to find products or service online. Search engine marketing (SEM) The process of generating traffic to a website through paid ads that appear on search engine results pages. Ad action Is how a search engine determines which ads to display and the order they’ re shown ,when someone performance a search. Cost per click The amount you pay when someone click on a ppc ad Type to display ads Image ads Responsive ad Text ads App promotion ads

 SMART consideration Specific - what do you want to accomplish? Measurable - what are the success metrics that will determine whether the objective has been met? Attainable - Is this a realistic goal that you think you can meet? Relevant - Is this specific marketing goal aligned with your company's overall objectives? Time bound - What is a realistic time frame that this goal can be met within?  Paid media   - Any form do Digital promotion a brand pays to put online  -Banner ads  - Video ads  - Social media ads  - Shopping ads  - popups  Owned media  - All the digital content a brand fully control  - Website content  - Blogs  - E-book  - Socials media content  - whitepapers  - case studies   Paid media   - Positive digital exposure generated through personal or public recommendation?  -Socials media mention  - Blog posts  - Written or video reviews  - Positive press coverage

  Measuring Consideration How often customer search for your business online Number of first time visitors Number of page visitors How long visitors spend on a page Email or newsletter signup Conversion tactics Accurate product description Smooth chcheckout process Clear return policy Product focused ads Clarly organized website Loyalty tactics Great experience during and after purchase Follow up email Rewards programs Social media engagement What information should a digital marketer in track in order to mesure conversation? Average order size Cost per conversion Averages number of touch points Future trends for e-commerce No one can say for sure which innovations today will be used tomorrow. However , afew e-commerce trends stand out. Specialization of smaller retailers Immersive customer experience Distribution and Delivery innovation Common business goals Increasing profits Gaining new coustomer Improving customer service Raising productivit

  The marketing funnel video in this course in introduced you to a simple and generalized funnel design with four stage. Awareness  Consideration  Conversation  Loyalty Evolution of the marketing funnel 01.Traditional sales funnel Awareness  Interest  Decision  Action 1.Awareness = The customer has a general Awareness of your brand product or service. 2.Interest = Your brand , Product or service comes up as a top choice when the customer researches, comparison shops or thinks about option. 3.Decision = The customer choose your brand,product or service over your competitors. 4.Action = The customer purchase your brand , product or service. 02.Combined marketing and sales funnel Awareness Interest Desire Action Conversion 1.Awareness = The customer has a general awareness of your brand , product or service. 2.Interest = Your brand, Product or service 3.Desire = The customer has motivation or an incentive to purchase your brand, product or service 4.Action = The Customer purchases your br

 Digital marketing Advantages *Reduces wasteful spending *adapts to new technologies *Reaches target audiences with more precision Spending  - Digital Marketing also reduce wasteful spending Technology - Various technologies enable organization to engage and interact with Customers more effectively   Here is a list of some identify traits that are helpful to keep in mind when you are creating marketing or advertising materials for the people you are trying to reach. - Race - socioeconomic status - Age - Ability - Gender - Sexual orientation - Religion - Geographic location - Culture - Political perspective - Millitorr status - Languages spoken

  Distinct Model within E-Commerce - Business to consumer (B2C) - Consumer to consumer (C2C) - Business to business (B2B) - Consumer to Business (C2C) - Business to administration (B2A) - Consumer to administration (C2C)   Business to consumer * Experiential marketing - Also know as engagement , encourages consumers to not only purchase a brand or product but to experience it experiential marketing campaign drow out emotional responses from their audiences. *Social media marketing * Influencer marketing Consumer to Consumer  *With Consumer to consumer e-commerce , individuals sell products or services to other individuals.In other word , consumers buy items from each other.  *Boston computer exchange created the first platform for C2C e-commerce in 1982 *The best know early (C2C) e-commerce platform is ebay , Founded in 1995. Business to Business  *Business to Business (B2B) e-commerce enables business to sell products and services to other business. *The type of services is know as so

The name and spelling of E-Commerce has evolved over that Last 30 Years. Area of Focus *Business Objectives *Search engine optimization *Social media marketing *Email marketing *Marketing analytics Digital marketing coordinator responsibilities *Identify campaign Business Objectives *Follow seo best practices *Draft Social media copy and Obtain approvals *Executed and monitor emails campaigns *Analyze data from Marketing campaigns E-commerce Analyst responsibilities *Ensure customers integrations align with business objectives *Use seo to maximize traffic to web site *Ensure social media ads increase traffic to website. *Ensure email ads generate desired results on website *Analyze data from website or mobile app 

  Digital marketing is ,  The practice of reaching consumers online through digital channel with the aim of turning them into customers. Advantages of Digital Marketing , *Cost - Effective *Reach more People *Faster -results *Build relationships with customers Digital Marketing Important *Analytical Mindset *Curiosity Agency roles VS in house roles, *Collaborate on a variety of initiatives Multiple Industries *Develop broad and flexible expertise *Get to know certain skills sets very well